Strategic storytelling is an important skill for any leader. Telling stories is a powerful way to influence, to inspire and to connect with others. A compelling narrative can influence someone to buy a product, inspire a worker to reach a difficult deadline, or create rapport with others.
Stories engage our senses, memories, and emotions, making information easier to understand and remember. Leaders who harness storytelling’s power can improve employee engagement, persuade clients to believe in their products, and build a strong brand. It is also an effective tool for change management.
Crestcom faculty member and author of The Story Formula Kelly Swanson explains that “if you can— give people a story of what their life is going to look like, walk them through the change, the story allows them to test-drive your message.”
